What is a Logo?
A logo at it’s most basic is simply an icon, written words or both that tell people your brand name and what your business does.
In the grander scheme of things, a logo is a key part of a brand’s identity it helps build brand recognition and can convey elements of your brand’s personality and value.
However, a logo on its own is not your brand.
Many people use logo and brand interchangeably but this is wrong. A logo is only one part of your brand identity.